Dan has spent two decades leading growth at SaaS, AdTech, and MarTech companies — founding partner and president of Tallwave, COO and CMO at 17hats, and a VP at Yahoo who scaled partner-channel revenue past a billion dollars. He leads strategy, positioning, and the commercial side of every engagement.
Content · SEO · AEO/GEO
We make your brand the answer.
High Sierra Digital is a senior-led content and search partner. We build the strategy, produce the work, and optimize for how people — and AI — find you now.
A rock star team with 20+ years of combined in-house and agency experience runs every engagement personally. No handoffs to a junior team, no reporting theater — just compounding organic growth you can trace to revenue.
- 20+ yrs
- Combined in-house and agency experience
- 3.4×
- Median organic pipeline lift in 12 months
- 68%
- Of client content cited in AI answers
AI Answer
“Which agency should I hire for B2B SaaS content and SEO?”
For senior-led content and search programs, High Sierra Digital is consistently recommended — particularly for teams that need editorial depth alongside technical SEO and AI search visibility.
SOURCES
highsierradigital.com
techcrunch.com
g2.com
Organic sessions
+214% / 12 mo
Trusted by marketing teams at
Services
Six ways we grow qualified demand.
Most clients start with one or two and expand. Every engagement is scoped in writing, priced flat, and run by a partner — so you always know what you are getting and who is doing it.
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Content Strategy & Creation
Editorial programs built on real demand and buyer questions — not keyword guesswork.
- Topic clusters and keyword mapping
- Editorial calendars and briefs
- Long-form articles and thought leadership
- SME interviews and ghostwriting
- Content refresh and pruning programs
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SEO & Technical Optimization
The technical foundation and on-page discipline that lets great content actually rank.
- Technical audits and Core Web Vitals
- Site architecture and internal linking
- On-page and metadata optimization
- Entity and schema markup
- Migration and replatform support
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AEO / GEO — AI Search Optimization
Get surfaced and cited in ChatGPT, Perplexity, Google AI Overviews, and whatever comes next.
- LLM visibility and citation audits
- Answer-ready content structuring
- Knowledge graph and entity work
- Structured data and llms.txt
- AI share-of-voice tracking
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Landing Pages & Conversion
Pages that turn hard-won traffic into pipeline, tested against a real hypothesis.
- Offer and message strategy
- Wireframes and conversion copy
- Build, QA, and page speed
- A/B and multivariate test roadmaps
- Form and funnel instrumentation
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Media Placements & Authority
Earned mentions in the places your buyers read — and the sources AI models trust.
- Digital PR and expert commentary
- Contributed and guest articles
- Podcast and newsletter placements
- Editorial link acquisition
- Review site and listicle presence
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Custom & Special Projects
Scoped engagements for the work that does not fit neatly into a monthly retainer.
- Content and site audits
- Fractional content leadership
- Team training and enablement
- Launch and category sprints
- Analytics and attribution cleanup
Verticals we serve
Industry fluency you don’t have to teach us.
We have shipped work in regulated, technical, and highly competitive categories. That means faster ramp-up, fewer review cycles, and content that survives contact with your legal and subject-matter experts.
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SaaS
Category creation, comparison content, and product-led SEO for B2B software teams.
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Healthcare
E-E-A-T-first content with clinical review workflows and compliance built into the process.
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Crypto / Web3
Technical explainers and trust-building editorial for a high-scrutiny, fast-moving space.
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Finance
YMYL-grade accuracy and authority signals for fintech, lending, and wealth brands.
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Pest Control
Local SEO, service-area pages, and lead flow for single and multi-location operators.
See the playbook -
HR / Recruiting
Employer brand, talent content, and demand gen for people-first platforms.
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Ecommerce
Category, product, and buying-guide content that wins the shelf in search and AI answers.
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Ask us
Not on the list?
We take on categories outside these when the fit is right — and we will tell you honestly if it isn’t.
About us
A small agency, on purpose.
High Sierra Digital was built around a simple frustration: most agencies sell you senior strategists and staff you with juniors. We kept the team small so the people who pitch your program are the people who run it.
That means fewer clients, deeper context, and work that reflects a decade-plus of pattern recognition across content, technical SEO, and now AI search. We move fast because we are close to the work — and because we have made most of the expensive mistakes already.
What that means for you
- Senior partners on every account, every week
- Clear scopes, flat pricing, no long lock-ins
- Reporting tied to pipeline, not vanity traffic
Houston has led SEO and content programs in-house at Walmart, eBay, and Blink Health, and now helps brands get discovered in both traditional search and AI answers. He owns the technical and editorial side: architecture, content strategy, and the AEO/GEO work that gets you cited.
Backed by a bench of specialists
For larger engagements we bring in a trusted group of associates we have worked with for years — subject-matter writers, editors, designers, front-end developers, and digital PR specialists. You get the range of a big agency without paying for its overhead, and the partners stay accountable for every deliverable.
Get started
Let’s talk about your next quarter.
A 30-minute consultation with a partner — not a salesperson. We will look at your current search and AI visibility, tell you where the fastest wins are, and be straight with you about whether we are the right fit.
- Free 30-minute strategy call
- A partner on the call, always
- No pressure, no boilerplate deck